What is intelligent luxury?

Champagne travellers appreciate life-changing travel which enables them to experience different cultures with touches of style and luxury. As opposed to generic package tours and dime-a-dozen itineraries, savvy travellers are searching for sensory stimulation that doesn’t insult their intelligence.

What is this new travel philosophy? Intelligent travel.

The National Geographic ‘Intelligent Travel’ blog defines it as such:

‘Intelligent Travel is about exploring the intersection of authentic and sustainable travel. We want to showcase the essence of place, what’s unique and original, what locals cherish most about where they live’.

For this champagne traveler, ‘Intelligent Luxury’ is all about bypassing travel that includes generic experiences focused on making sure that you are constantly surrounded with the familiar, such as chain resorts that look and feel exactly the same in every country they are located.

To travel and immerse yourself (or at least dip your feet) in another culture is a luxury in itself (when you consider that the majority of the world’s population will never see the inside of an airplane). To be able to do so with touches of style & luxury whilst still allowing for an authentic experience of the local culture is true intelligent luxury.

So, don’t turn your brain off when you plan your next adventure, travel with style but be open to the unique adventures and experiences of the location you are journeying to, as that is what makes travel the life-changing experience that it is.

PR for Tourism – Palamedes PR helps in promoting travel and hospitality service of their client. We have incomparable media contracts to secure column inches in the publications that counts.